Sports and Athletes - Evolution of the Brand
Posted in Podcasts on May 24th, 2007
The cultural ramifications of how we see our teams and athletes - what has changed since the days of the sports hero on the Wheaties box, and is it a good thing? Barb and Susie look at the topic from the perspectives of the athlete, the audience, the team, and the ever- present corporate sponsors. And what about the women? Listen in!
