Susie Watson, trend analyst and pop culture pundit teams up with cartoonist Barbara Luhring. Together they tear through the real and manufactured trends in pop culture today. Listen in!

Sensory Overlord

Posted in Podcasts on September 20th, 2007

Yes, we are captive to assaults on our senses. And smart marketers are picking up on that. In a world of visual clutter, why not address our vulnerability to the song or the smell that captures our imaginations and then, our money? In a new book, Sound Business, Julian Treasure points to the benefits of appropriate music tracks to retailers. And the company ScentAir is all over aroma marketing. Susie and Barb get excited about the possibilities and offer a few ideas of their own.

Music: “Aroma” by Maple from the album “The Daily Charm”

 
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5 comments to " Sensory Overlord "

  1. Misty Pilger says:

    I miss having new podcasts!!!
    But this is a good old one!
    Thanks!

    Misty

    September 27th, 2007 at 12:44 pm

  2. Barb & Susie says:

    Hi Misty,
    this was a new podcast and there are more where that came from! Thanks for listening!
    Barb

    September 27th, 2007 at 12:49 pm

  3. Misty Pilger says:

    Maybe the wrong one was posted, I checked it again & its the 5/17/05 Fashion Myth one.

    October 2nd, 2007 at 10:45 am

  4. Gregg says:

    Susie Posted the wrong show! Since there will be no show for the week of 10/2, I’ll repost this same show for that week. Susie’s on vacation and Barb is gone for a couple days.

    Gregg

    October 2nd, 2007 at 11:06 am

  5. Misty Pilger says:

    Ok! Thanks Gregg!!

    October 3rd, 2007 at 10:52 am

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