Sports and Athletes - Evolution of the Brand
Posted in Podcasts on June 28th, 2005
The cultural ramifications of how we see our teams and athletes -
what has changed since the days of the sports hero on the Wheaties
box, and is it a good thing? Barb and Susie look at the topic from
the perspectives of the athlete, the audience, the team, and the ever-
present corporate sponsors. And what about the women? Listen in!
